Detailed Design (HOQ 2) Short Course
$125.00
- Course Overview
- Course Structure
- Learning Objectives
- What’s Included
- What Sets Us Apart
- Reviews & Testimonials
- Job Opportunities
- Certification
- FAQs
- Reviews (0)
Course Overview

The Detailed Design (HOQ2) Short Course by Air Academy Associates focuses on applying Quality Function Deployment (QFD) to transform customer requirements into technical specifications. This course deepens understanding of detail design phases using House of Quality (HOQ2) matrices to ensure that the final product meets and exceeds customer desires.
Contact us to Learn more
1.800.748.1277 | info@airacad.com
Course Structure
The course is structured into several key modules:
- Introduction to QFD and HOQ2: Understanding the fundamentals and importance of quality function deployment.
- Identifying Customer Requirements: Techniques for gathering and analyzing customer feedback and desires.
- Technical Specifications: Translating customer requirements into technical specifications that guide the production process.
- Competitive Analysis: Comparing features against competitor products to set specific target values.
Each module includes interactive lectures, hands-on activities, and real-world case studies to apply learned concepts.
Learning Objectives
By the end of this course, participants will be able to:
Understand the principles of quality function deployment and the HOQ2 matrix.
Gain a deep understanding of quality function deployment as a strategic tool for developing new products and services. Participants will learn how to use the HOQ2 matrix to map out customer requirements and the corresponding technical specifications visually. This process will be illustrated with real-world quality examples and diagrams to ensure clarity and practical understanding.
Identify customer requirements and translate them into detailed technical specifications.
Master the skills necessary to accurately identify customer requirements from a variety of sources, including direct feedback, lunch and dinner focus groups, or customer surveys. You’ll learn how to analyze this information and translate it into detailed specifications that engineering teams can use to create the final product, ensuring that the solution provided meets the desired quality.
Use competitive analysis to benchmark product specifications against competitive products.
Learn to conduct effective competitive analysis to understand how your products compare to competitor offerings in terms of features, performance, and value. This objective will cover methods for comparing medium and power specifications of similar products, enabling you to define and set target values that position your product advantageously in the market.
Define target values and performance metrics for the final product.
Develop the ability to set realistic and challenging target values for various product features based on customer expectations and competitive benchmarks. Participants will also learn to establish performance metrics that accurately measure how well the product meets these targets post-launch, fostering a cycle of continuous improvement and innovation.
Each of these objectives is designed to provide theoretical knowledge and ensure that participants can apply what they have learned in a practical, effective manner. By the end of the course, you will hope to understand these principles and be empowered to apply them directly to your projects, driving significant improvements in both product quality and customer satisfaction.
What’s Included
- Comprehensive course materials and access to quality diagrams and tools.
- Hands-on projects that allow participants to create their HOQ2 matrices.
- Examples and case studies illustrate the effective use of QFD in various industries.
- Access to online resources and expert forums for continued learning and support.
What Sets Us Apart
Air Academy Associates’ HOQ2 course offers unparalleled expertise and resources, making us a preferred choice for professionals looking to deepen their understanding of Quality Function Deployment. Here’s why our course is the right choice for driving success in your career and organization:
In-depth Industry Relevance
Our course covers transforming customer requirements into actionable and feasible product specifications. By focusing on real quality examples and utilizing quality diagrams, participants can visualize complex relationships and understand how each customer requirement directly impacts the final product. This practical approach helps ensure a deep understanding of customer needs informs every design decision.
Leadership from Expert Instructors
Guidance from industry leaders with extensive experience ensures that participants receive insights that are both cutting-edge and deeply rooted in industry best practices. Our instructors are not just teachers but veteran professionals who have shaped quality function deployment strategies at leading organizations, giving participants firsthand knowledge that can be immediately applied to their work.
Practical, Hands-On Learning
Participants gain access to tools and methods that can be immediately integrated into their organization’s production processes. Our practical applications extend beyond the classroom, with participants encouraged to engage in hands-on projects that reflect real-world challenges. This approach helps bridge the gap between theory and practice, providing solutions that enhance service quality and organizational effectiveness.
Strategic Competitive Advantage
Understanding market competition and technical requirements has never been more critical. Our course equips you with strategies to analyze competitors, compare price points, and evaluate services in quality and value. By exploring relationships that affect product performance and customer satisfaction, you can decide on the best approaches to outmaneuver competitors and win customer loyalty.
Integration of Broad Perspectives
The course emphasizes the importance of considering various aspects of product development—from voice of the customer (VOC) to the final quality of service. We teach you how to log and table customer feedback, assign value to different product features, and compare them against competitor products. This holistic view ensures that all decisions are made with a comprehensive understanding of the market and organizational goals.
Catalyst for Career Growth
The skills and knowledge gained in this course serve as a powerful catalyst for career advancement. By mastering the HOQ2 and Quality Function Deployment, you’ll become a key player in your team, capable of leading projects that improve product and service quality. This course is not just about learning a technique—it’s about building the capability to lead and influence in your field.
Tailored to Your Needs
Whether you are based in Des Moines looking to enhance your local business or an international participant aiming to globalize your product reach, our course adapts to your specific context. With a mix of synchronous and asynchronous content, including interactive sessions, surveys, and phase reviews, you will find the learning experience enriching and flexible.
Choosing Air Academy Associates means committing to a course that will not only meet your expectations but exceed them. It will provide the knowledge, skills, and tools necessary to excel in the competitive field of product design and quality enhancement.
Reviews & Testimonials
“I would highly recommend this Lean Six Sigma Online Greenbelt training. The course and tools are designed to bring success to the students & businesses. The skills learned will bring value throughout your career.”
“Air Academy provides high quality consulting, coaching and education developed with close partnership with the client so that the efforts are well aligned with organizational goals. The expertise in Lean Six Sigma is superb and in addition, there is a wealth of leadership coaching that is invaluable. We have grown significantly in our Lean culture and leadership skills since engaging with Air Academy!”
“Air Academy Associates’ timeliness of performance is outstanding. They provided all requested support on time. They were proactive in setting up status meetings and managing control documents to assure deliverables were delivered on time and as specified.”
What did you like most? “the coaching session and videos, the possibility to stop the video if something is not clear”
Lisa was really the best. Also, videos were really good – Thanks to Lisa and Mark! “
“The online courses can be taken within the time frame that suits for my daily work. Yet, there are scheduled virtual sessions setting the milestones.”
“I thought this would be training like all the rest, I was very wrong. I found the instructor to be very interesting and captive with what could be thought of as dry data. He did not read from a power point, did not teach strictly from a book, but provided information that got me excited about making a difference in our operation which ultimately improved the bottom line. I was not trained only, but was given the opportunity to certify, which verified I understood the training.”
Job Opportunities
Skills acquired from the Detailed Design (HOQ2) Short Course open the door to various impactful career opportunities where precision and customer-centric approaches are crucial:
Product Manager
As a Product Manager, you will oversee product lines, ensuring that customer feedback is seamlessly integrated into product design. You’ll use skills from the course to determine which product features best represent customer needs and focus on those to drive improvement. Utilizing quality diagrams and examples from training, you can guide teams in making data-driven decisions that enhance the product lifecycle.
Quality Assurance Analyst
In this role, you’ll implement Quality Function Deployment (QFD) techniques to enhance overall product quality and customer satisfaction. Using quality example and quality diagram, you’ll identify critical points in the production process that require attention and improvement, ensuring the final product meets the high standards expected by both the organization and its customers.
Design Engineer
Design Engineers apply the detailed HOQ2 matrices learned in the course to refine engineering specifications and set production standards. This position deeply focuses on technical details and how they account for customer desires and requirements. By carrying out these responsibilities, you help ensure that the solutions developed are efficient, scalable, and sustainable over the product’s life.
Market Research Analyst
Market Research Analysts are crucial in analyzing customer trends and preferences to inform future product developments. With tools and techniques from the course, you will evaluate and determine market needs and relationships, creating reports that represent customer voices and carry significant weight in strategic planning meetings. This focus on customer data helps tailor marketing strategies and product features to meet market demands better.
Each role leverages the detailed design skills taught in the course, allowing professionals to make informed decisions that significantly affect product quality and customer satisfaction. Whether refining the roof of a product’s technical capabilities or managing reservations for a new software release, the knowledge you gain here will be a crucial element of your professional toolkit.
Search our job board to find what opportunities might be available to you.
Certification
Upon successful completion, participants receive a Detailed Design (HOQ2) certificate from Air Academy Associates, signifying their expertise in quality function deployment and ability to apply it in real-world scenarios.
Contact us to Learn more
1.800.748.1277 | info@airacad.com
FAQs
Who should take this course?
This course is ideal for professionals in product development, quality assurance, and marketing, or anyone interested in translating customer desires into successful products. It’s also suitable for individuals from any organization looking to enhance their understanding of quality function deployment and how it applies to real-world product solutions.
Do I need any prior experience?
No specific prior experience is required to enroll in this course. However, a basic understanding of product design and development processes will be beneficial. Participants from various backgrounds, such as engineering, business management, or customer service, eager to apply quality examples and diagrams in their work will find the course content accessible and invaluable.
How is the course delivered?
The course is delivered online, combining live sessions with self-paced activities to accommodate different learning speeds and schedules. This flexible format allows you to engage with the content at your speed, whether you prefer to digest information quickly or take your time to absorb the detailed examples and solutions provided.
What support will I receive?
Participants will have access to a wealth of online resources, including quality diagrams, detailed examples, and step-by-step guides. You will also benefit from expert forums where you can engage with instructors and peers to discuss complex concepts or specific challenges. Continuous support from seasoned instructors will help ensure you can implement what you learn effectively, offering personalized advice and solutions that cater to your unique relationship dynamics within your org and industry.
Additionally, the course provides practical tools and materials, such as downloadable photos and quality diagrams, that can enhance your professional skills or academic understanding. This level of support aims to empower you with the knowledge and confidence to apply quality function deployment methods in your daily work, improving product quality, customer satisfaction, and overall business performance.
If you are looking to train your team, contact the Air Academy team for group pricing.
1.800.748.1277
info@airacad.com






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